Alison Priola Alison Priola

The Unsung Heroes of the Economy: Why Buying From Your Local Hardware Store Matters

In an era dominated by mega-retail chains and the allure of online shopping, the local hardware store often stands as a resilient bastion of tradition and community values. But it's not just nostalgia or the convenience of proximity that makes these stores essential. The impact of buying from your local hardware store has tangible benefits for the economy, both immediate and far-reaching. Here's why your local purchases matter…

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Alison Priola Alison Priola

Navigating the Future: How Sales and Marketing Agencies Are Powering Data-Driven Corporations

In today's fast-paced business landscape, the mantra is clear: "Let data lead the way." Corporations no longer base their decisions on mere gut feelings or traditional methods. Instead, they're leaning heavily into analytics and data-driven insights. As a result, sales and marketing agencies are undergoing a revolution to accommodate this seismic shift.

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Alison Priola Alison Priola

What Salespeople Can Learn from Law School: A Lawyer’s Journey Into Sales and Marketing

When most of us think of law school, we picture intense courtroom dramas, thick legal textbooks, and hours spent poring over case studies. But what if I told you that the skills cultivated in law school can be a secret weapon in the realm of sales and marketing? It might sound unconventional, but one lawyer's journey showcases how the rigors of legal education can offer a distinct edge in the sales world.

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Alison Priola Alison Priola

Sales in the Digital Age: Same Old Game, New Set of Rules

Sales: It's one of the world's oldest professions, rooted in the art of persuasion, connection, and mutual benefit. The game remains fundamentally unchanged – it's about influencing decisions and building relationships. However, with the digital revolution at our doorstep, the rules governing this ancient game are undergoing rapid transformation.

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