Our Team
Nick Priola
With over a 25 years of professional sales experience and having owned multiple businesses, Nick is not just another business development executive – he is an entrepreneur and visionary in the world of sales. Throughout his career, he has been the driving force for numerous venture-backed startups and showcased an uncanny knack for introducing groundbreaking products to the marketplace.
But what truly sets Nick apart?
Visionary Leadership: Nick possesses a forward-thinking direction that has propelled countless startups towards success. He isn't simply about meeting targets; he's about setting benchmarks that redefine industry standards.
Product Introduction: In a rapidly evolving marketplace, introducing a new product can be challenging. Yet, with his innate ability, Nick has consistently made this seem effortless, ensuring that innovations don't just see the light of day but thrive and resonate with their target audience.
Strategic Consultation: Beyond sales, Nick offers specialized advisory consulting. He understands the intricate landscape of retail channel development, assisting brands in crafting strategies that aren't just effective but transformative.
Brand Acceleration Expert: In today's competitive market, it's not just about introducing a brand; it's about making it iconic. Nick possesses an in-depth knowledge of the mechanisms to bring consumer products to market and subsequently, accelerate their growth, ensuring they leave an indelible mark in their sector.
Working jointly with Nick means not only leveraging his vast experience and insights but also partnering with someone who's as passionate about your brand's success as you are.
Allie Priola (Oliver)
Allie’s journey is a captivating blend of legal mastery and sales acumen. Her legal foundations were firmly laid when she completed law school and passed the bar. Venturing into the realms of business law, estate planning, and business creation, Allie honed her skills as an attorney, bringing a unique perspective to the professional world.
However, destiny had a different plan in store. Joining her father’s renowned rep agency, Allie effortlessly transitioned from a legal consultant to a sales associate. This dual role allowed her to intricately weave her legal knowledge with the dynamism of sales, making her an invaluable asset to the agency.
The year 2013 marked a significant milestone in Allie’s career. Channeling her experiences, insights, and passion, she collaborated with her father to launch their own agency. This venture was not only a testament to her professional growth but also a tribute to the legacy her father had built.
Fast forward to 2020, Allie and her dynamic husband, Nick, inaugurated the Lightning Group. Envisioned as a partner agency, its primary aim was to cater to the unique needs of companies in the lawn and garden sector. But with Allie’s relentless drive and Nick’s vision, the Lightning Group swiftly expanded its horizons. Today, they proudly serve a diverse clientele spanning industries such as agriculture, hardware, , automotive, outdoor living, bbq, plumbing, and housewares.
With Allie at the helm, armed with her distinctive blend of legal insight and sales expertise, The Lightning Group is not just an agency, it’s a testament to dedication, innovation, and the power of legacy.